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mofferman said:
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alanheng said:
We should all write letters to our favorite atheletes and ask them to make less money by taking less money from corporate sponsors, so that we may be 'harassed' less by advertisers.
While I'm at it I think I'll write a letter to all the companies in which I own stocks in and ask them to reduce their profits so that I don't have to suffer as many commercials, too.
:lol:
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Actually, I'd be quite happy if many of the companies I have stock in would stop throwing away money on sponsorship. Really, how many people are going to switch from brand "a" to brand "b" because they see it on the side of Nascar car? Does anyone really believe that owning a sporting venue makes enough money to justify the costs? And, are you really going to start using 3COM products because they bought the rights to a stadium name?
Basically, I don't believe the return on investment is there. And should the US Army actually being using tax-payer money to sponsor a race car? Does anyone switch from their brand laundry soap to Tide because they saw it on Nascrap? Would Tide be better off if they eliminated that bogus advertising and invested it in better products or mayber reduce the product price?
And yes, there are some athletes I'd be more than happy to see get a cut in pay..... With the companies staying focused I'd bet you'd see greater profits resulting in greater stock returns.
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I have seen reports detailing teh spikes in sales for a certain "fast food" chain that sponsors lots of Nascar, and before Nascar they were selling at a certain level, as soon as they started sponsoring a Nascar team and races the sales went up by unbelievable margins. The power of tv advertising cannot be overstated, it is still above all the most effective way to reach people. And nowadays, when people can flip away from commercials, things like sponsoring the replay and the features are where its at. Many people believe that "oh its a waste, no one watches the commercials." but its still untrue. To see the difference in sales from weeks when some advertisers are actually airing commercials to weeks when they are not is astonishing. NASCAR viewers especially are unbelievably loyal to team & driver sponsors. Take it from someone in the business, its sickening but its legitimate.
On a personal level, I don't even watch TV except some history channel and Formula 1, AMA & WSBK racing on speed. I watch motoGP via the internet(no commercial interruption :tongue

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